From the category archives:

Broadcast Ad Relevance

A Lowest Price Guarantee You Can Believe

by Ted Vinzani

McDonalds Connects with a Relevant Commercial

by Ted Vinzani

Jewelry Ad Uses Relevance Marketing for Brilliant Differentiation

by Ted Vinzani

The 1st 7 Seconds Rule for a TV Commercial

by Ted Vinzani

A Pharmaceuticals Company Does Relevance Marketing Right

by Ted Vinzani

Boards and Nails – Relevance in Marketing on the Radio

by Ted Vinzani