From the category archives:

Broadcast Ad Relevance

Jewelry Ad Uses Relevance Marketing for Brilliant Differentiation

by Ted Vinzani on August 3, 2010

The 1st 7 Seconds Rule for a TV Commercial

by Ted Vinzani on February 25, 2010

A Pharmaceuticals Company Does Relevance Marketing Right

by Ted Vinzani on November 20, 2009

Boards and Nails – Relevance in Marketing on the Radio

by Ted Vinzani on June 29, 2009