From the category archives:

Relevance in Marketing Basics

Create a New Niche or Be a Compromise Product

by Ted Vinzani on August 18, 2010

Relevance in Bawdy, Not Quite Co-Marketing

by Ted Vinzani on August 17, 2010

Relevance and the Spur of the Moment Add-on Purchase

by Ted Vinzani on May 10, 2010

What B-2-B Can Learn From Wal-Mart Marketing

by Ted Vinzani on April 23, 2010

The Customer is Always Right But Not Always

by Ted Vinzani on April 8, 2010

The 1st 7 Seconds Rule for Newspaper Ads

by Ted Vinzani on March 24, 2010

The 1st 7 Seconds Rule for an Elevator Pitch

by Ted Vinzani on March 12, 2010

The 1st 7 Seconds Rule for PowerPoint Presentations

by Ted Vinzani on March 3, 2010

The 1st 7 Seconds Rule for a TV Commercial

by Ted Vinzani on February 25, 2010

The 1st 7 Seconds Rule for a Radio Ad

by Ted Vinzani on February 23, 2010

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