From the category archives:

Relevance in Selling

A Marketing Message Extremely Not About You

by Ted Vinzani on August 6, 2010

Relevance and the Spur of the Moment Add-on Purchase

by Ted Vinzani on May 10, 2010

What B-2-B Can Learn From Wal-Mart Marketing

by Ted Vinzani on April 23, 2010

The Customer is Always Right But Not Always

by Ted Vinzani on April 8, 2010

The 1st 7 Seconds Rule for an Elevator Pitch

by Ted Vinzani on March 12, 2010

The 1st 7 Seconds Rule for PowerPoint Presentations

by Ted Vinzani on March 3, 2010

The 1st 7 Seconds Rule for Emails

by Ted Vinzani on February 9, 2010

The 1st 7 Seconds Rule About Sales Phone Calls

by Ted Vinzani on January 21, 2010

The 1st 7 Seconds Rules of Relevance Marketing

by Ted Vinzani on January 18, 2010

pURLs – Relevance in Marketing or Just Expensive Personalization?

by Ted Vinzani on October 9, 2009

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