From the category archives:

Relevant Collateral Materials

A Marketing Message Extremely Not About You

by Ted Vinzani on August 6, 2010

The 1st 7 Seconds Rule for Sales Mailers

by Ted Vinzani on February 16, 2010

The “1st 7 Seconds Rule” for White Papers

by Ted Vinzani on February 2, 2010

Save the Best for First

by Ted Vinzani on January 10, 2010

pURLs – Relevance in Marketing or Just Expensive Personalization?

by Ted Vinzani on October 9, 2009

One Size Fits All – Poorly

by Ted Vinzani on July 28, 2009

So Close to Relevance and Yet So Far Away

by Ted Vinzani on July 9, 2009