From the category archives:

Relevant Collateral Materials

A Relevance Marketing Birthday Rant

by Ted Vinzani

A Marketing Message Extremely Not About You

by Ted Vinzani

The 1st 7 Seconds Rule for Sales Mailers

by Ted Vinzani

The “1st 7 Seconds Rule” for White Papers

by Ted Vinzani

Save the Best for First

by Ted Vinzani

pURLs – Relevance in Marketing or Just Expensive Personalization?

by Ted Vinzani

One Size Fits All – Poorly

by Ted Vinzani

So Close to Relevance and Yet So Far Away

by Ted Vinzani